We are Usnoop Limited ("Snoop", "we", "us" or "our") and we are committed to protecting your privacy.
What Personal Data do we collect and how do we use it?
Personal data is any data relating to a person who is identified or who can be identified from the data itself (so it would include things like a name or an online identifier).
You give us personal data by interacting with our website, or by corresponding with us.
We (or third parties on our behalf) may collect and use any of the following categories of personal data:
Contact Information – your email address and name
Technical Information – processing data, monitoring data for site optimisation, performance and technical purposes
Our lawful basis for processing your personal data is shown in the table below:
|Purpose / activity||Our lawful basis for processing this personal data||Type(s) of personal data we use for this purpose|
|To send you communications and let you know the latest news from Snoop||Consent – if you’ve already given consent to receiving these communications and you change your mind, you can opt out at any time by unsubscribing from the emails we send, or by contacting us at firstname.lastname@example.org||Contact Information|
|To respond to questions or comments you have on our company or service||Consent||Contact Information|
|To monitor and improve the Snoop Service||Legitimate interest - to track the use of the Snoop website and identify areas where we can improve performance or functionality (business and technical)||Technical Information|
We use personalised online advertising to tell you about our app and our products and services. This means that you may see advertising for our app, products and services when you are on other third-party websites, including social media platforms.
We use the Facebook Pixel on our website, which is triggered when you engage with one of our ads on Facebook. When you click on a Facebook ad and are redirected to our website, the Facebook Pixel tracks your behaviour on our website and if you take an action, the Facebook Pixel will report it to us. This allows us to measure the effectiveness of our Facebook ads for statistical and market research purposes and helps us target our ads.
Using the Facebook Pixel, the ads you see are personalised whilst you are using Facebook, through Facebook's Custom Audiences tool. When you browse our website, information about your browsing session, along with a hashed version of your Facebook ID and the URL viewed, is sent to Facebook. When you then use Facebook, you will be shown personalised ads based on your experience whilst using our website or app.
You can find out more about how Facebook processes your personal data in its Data Policy here: https://www.facebook.com/about/privacy
You can opt-out of the collection of your personal data by the Facebook Pixel, or to the use of your personal data for the purpose of displaying Facebook ads using Custom Audiences using this link or this link.
The Facebook Pixel and Custom Audiences are an offer from Facebook Inc., which is headquartered in the USA. Facebook Inc. has been certified under the EU-US Privacy Shield that has been approved by the European Commission. A current certificate can be viewed here: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
We may use and support one or more Google tools, including Google Analytics (including Universal Analytics), Google AdWords (including Smart Pixel), Google Developer Console, Google Display Advertising and Google Customer Match which may include one or more of the following features:
Google Display Network Impression Reporting
DoubleClick Campaign Manager integration
Google Analytics Demographics and Interest Reporting.
You can opt-out of Google advertising by visiting the Google Ads Settings page.
Where do we store your personal data?
Your data is stored in Europe. The personal data we collect from you is stored on secure computer systems located in the European Economic Area.
Protecting your personal data
We are committed to ensuring that your personal data is secure.
In order to prevent unauthorised access to, or disclosure of, your personal data, we have put in place suitable physical, electronic and operational procedures to safeguard and secure It.
We also ensure that we meet security standards imposed by law that are applicable to the operation of Snoop.
Who do we share your personal data with?
We will only share your personal data in a very limited way. This will happen where we need to use services we cannot build ourselves. These services would be provided by:
- Data storage providers that safely and securely store your data.
- Companies that assist us in our marketing, advertising and promotional activities, such as to help us with our mobile marketing and to track, measure and analyse the success of our marketing.
- Companies we use to send our customer communications.
- Social media platforms (for further details, see the ‘Personalised Advertising’ section above) so that we can provide relevant content to you (and others like you) on social media.
- Social media management service providers that help us form relationships with new customers and deepen our relationship with existing customers like you.
- Analytics providers to allow us to provide you with the best experience when using our website.
How long do we keep your data?
We are only allowed to keep your personal data for as long as it's still necessary for the purpose we initially required it. Where we no longer need your data to allow us to perform our service, we delete or anonymise it.
Links to other websites
Complaints to the Information Commissioners Office (ICO)
You have the right to complain to the ICO if you believe we might have broken data protection rules.
The ICO can be contacted at: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Telephone: 0303 123 1113 (local rate) or 01625 545 745. To send an email, visit https://ico.org.uk/global/contact-us/email/.
Our Contact Details
Snoop is a registered trademark of Usnoop Limited. Our registered office is Usnoop Ltd, 10 Norwich Street, London, United Kingdom, EC4A 1BD.
Here we explain what cookies and tracking technologies we use and why, and what you can do to manage and delete them if you choose.
What are cookies?
Cookies are there to help us remember you if you’ve visited Snoop before so we can give you content and advertising which is relevant, and also so we can understand more about which areas of our website are performing well and which could be improved.
The length of time a cookie is stored depends on the cookie, but it can be for the duration of your visit to the Snoop website, or for several days afterwards. Cookies never store any of your personal data.
What cookies are used by Snoop?
Snoop uses third-party cookies (meaning the cookies are provided by third parties and are not proprietary to Snoop) to track when you visit our website and what you look at. By understanding which areas of our website are the most popular and where visitors spend their time, we can improve the website performance for everyone.
We also use third-party cookies to allow us to:
Find out whether our advertising encourages people to visit our website.
The table below shows the third-party cookies Snoop uses and why we use them:
Tracking (third-party cookies)
|Who serves it||What it does|
|Segment||Enables us to organise all cookies on the website and easily access the information captured.|
|Amplitude||Captures anonymised information about user behaviour within our website so we can understand and improve performance.|
||Allows us to remember that you visited our website so we can provide relevant content to you in future via LinkedIn, Twitter or Google.|
|Google Tag Manager||Allows us to manage tracking tags within the website.|
Advertising (third-party cookies)
|Who serves it||What it does|
Twitter Conversion Tracking
|Allows us to measure the performance of our social media advertising on Twitter.|
|LinkedIn Ads||Allows us to understand if you have visited our website from an advert we placed on LinkedIn, so we can understand how effective our advertising is.|
|Google Adwords Conversion
Google Dynamic Remarketing
|Allows us to track website visits from our adverts displayed on Google and to show you content in future which we think you may find relevant or interesting.|
|Facebook Custom Audience
|Allows us to track website visits from our adverts displayed on Facebook and to show you content in future which we think you may find relevant or interesting.|
You can turn off or manage your cookie preferences at any time. You can also delete cookies if you would like to by using your browser or mobile phone settings.
If you turn off or delete cookies you may still see advertising for Snoop but these adverts will be general and not tailored to you based on your visits to snoop.app.